Founder Toolkit · Resources

Cut your software bill - without cutting corners

Start with the email path most shops never finish: a free custom-domain inbox, then free sending that can reach about 15,000 emails a month. Then protect the site. Use them to start. Know where DIY quietly gets expensive.

The email path

Inbox first. Then send. you@yourbusiness.com (Zoho Forever Free) → campaigns / receipts / alerts (~15k/month stacked)

At a glance

01 · Step 1 · Inbox

Zoho Mail· Forever Free

Step 1 - custom-domain email (you@yourbusiness.com) at $0

What you get

Public free tier (verify on the vendor site)

  • Up to 5 users
  • 5 GB mail storage per user
  • One custom domain (you@yourbusiness.com)
  • Webmail + Zoho mobile apps
  • No credit card required

Where DIY gets expensive

The catch that protects your time and reputation

  • Moving cleanly off Gmail / Google Workspace
  • SPF, DKIM, and DMARC so mailbox replies do not land in spam
  • No IMAP/POP on free - Outlook and Apple Mail need a paid plan
  • Growing past 5 users without breaking the setup

Owner takeaway: Free covers the mailbox. This is step one - not the whole email stack.

02 · Then send

Brevo + send stack· Free tiers

Step 2 - about 15,000 customer emails a month at $0

What you get

Public free tier (verify on the vendor site)

  • Brevo: 300 emails/day ≈ 9,000/month (campaigns)
  • Resend: 100/day and 3,000/month (receipts, magic links)
  • A third 100/day lane (e.g. Mailgun-class) ≈ another 3,000
  • Stacked: about 15,000 sends/month - split jobs, not the same blast three times
  • No credit card required on these public free tiers (verify live limits)

Where DIY gets expensive

The catch that protects your time and reputation

  • Treating the mailbox and the sender as the same DNS job
  • Same campaign from three brands / IPs - that looks like spam
  • Skipping SPF / DKIM / DMARC on news@, app@, and alerts@
  • Hitting a daily cap (Resend is 100/day - not 3,000 in one afternoon)

Owner takeaway: Inbox for trust. Send stack for volume. Deliverability is still the work.

03 · Website speed & safety

Cloudflare· Free plan

Host and protect the site for $0 - then store files on the free 10 GB tier

What you get

Public free tier (verify on the vendor site)

  • Global CDN, free SSL, DDoS protection, fast DNS
  • Cloudflare Pages: unlimited static bandwidth, 500 builds/month
  • R2 object storage: about 10 GB/month free, egress $0
  • Vercel Hobby (prototypes): 100 GB transfer, 1 GB Blob - personal/hobby ToS

Where DIY gets expensive

The catch that protects your time and reputation

  • Wrong settings that break checkout, forms, or email routing
  • Treating Vercel Hobby or free Cloudflare like a commercial blank check
  • Video / huge media on Pages (25 MiB per file) instead of R2
  • Netlify free is 300 credits/month now - not the old 100 GB story

Owner takeaway: Site on Pages, files on R2, real server only when you need one. Same job-split as inbox vs send.

15-minute exercise

Owner checklist

Before you renew another subscription, run this once. Keep the receipts.

  1. 1

    Do you send invoices from a personal Gmail - or from you@yourdomain.com?

  2. 2

    If the inbox is done: who sends campaigns vs receipts vs alerts - and what is each daily cap?

  3. 3

    Where does the site live vs photos/PDFs vs the always-on app - and what is each free GB / build cap?

  4. 4

    List every tool you pay for. Check real limits - not headlines. Decide self-serve vs specialist setup.

Next Best Step

Want this free stack set up the right way?

Secure, deliverable, and built to scale. Book a short consultation and we will help you take the next best step - without paying for software you do not need yet.

Featured tools mentioned for identification only: Zoho, Brevo, Resend, Mailgun, Mailjet, and Cloudflare. Their names and logos are trademarks of their respective owners. Free-tier limits change - verify on the vendor site before you commit. ConsultifyIT is not affiliated with or endorsed by these vendors.